I Am Anita Rechell, founder of Era Works Group
Welcome to Era Works Group!
I know from experience that building a business takes more than passion. It takes strategy, consistency, and the right support at the right time.
With over 30 years of experience in media, visual communications, and advertising, I have worked alongside entrepreneurs across various industries, helping them find their voice, shape their brand identity, and connect with the people they are meant to serve.
Era Works Group was founded as a platform for entrepreneurs seeking to build businesses that truly reflect their unique identities. A place where ideas are respected, individuality is celebrated, and every move forward is intentional.
Our experience spans retail, food, skincare, and event planning. No matter the industry, our approach is the same: we meet you where you are, listen closely to your goals, and develop a path that honors your vision and your lifestyle.
Building a business is not about fitting into someone else’s model. It is about expanding into who you are meant to be. Through business clarity, brand development, and content strategy, we help you launch, grow, and sustain a business that feels real, connected, and lasting.
Thank you for stopping by. I look forward to being part of your journey — and to building something meaningful together.
Impact inspires loyalty,
Anita Rechell
Our Mission:
Era Works Group equips women business owners to build brands that feel like home through connection, strategy, and solutions that drive engagement and growth.
Our Vision:
A future where women-led brands thrive with clarity, purpose, and lasting impact.
Our approach:
Business success should feel like an expansion of your life, not a departure from it.
Building Brands with Clarity, Confidence, and Connection.
Why Partner With Era Works Media?
Era Works Group equips women business owners to build brands that feel like home through connection, strategy, and solutions that drive engagement and growth.
Our clients choose to work with us because they want to:
Gain clarity on their brand’s identity, values, and voice
Align their message with their mission to connect more deeply with their audience
Organize and streamline their backend systems to save time and reduce stress
Feel confident and consistent across all platforms and touchpoints
Build a business with intention—one that reflects who they are and where they’re headed
Partner with a team that understands the journey of women in business and leads with heart and strategy
Ready to grow a brand that reflects your purpose and supports your pace? Let’s build it together.